Breaking the cycle: Data-driven product descisions

I swear I wrote that down somewhere 🤦‍♂️


## SEO & analytics help grow site traffic

Whether you're working on your own blog, a news site, or building a product, you _absolutely must_ care about your site's SEO. If your site is not optimized for search engines, it is harder to find, leading to fewer visitors and potential customers. SEO tools can help you improve the usability of your site, making it easier for users to find the information they are looking for.

These are the tools that I use to monitor and enhance my sites' performance. The can help you build a site that is easier to find and use, too.

## ahrefs webmaster tools

You only need to spend a few moments researching SEO online before ahrefs pops up _somewhere_ in your results. In addition to their incredible [blog](https://ahrefs.com/blog/) and [studies](https://ahrefs.com/blog/category/data-studies/) on how search works on the web, they provide a fantastic suite of free tools for monitoring and improviing the SEO on your sites.

<Image
  publicId="posts/seo-tools-for-new-projects/ahrefs-audit"
  alt="Screenshot of a weekly audit email from ahrefs - showing a 100 SEO score for mikebifulco.com, with a few warnings."
  caption="There's always room to improve SEO, and ahrefs webmaster tools makes it easy to digest"
/>

I have found [ahrefs webmaster tools](https://ahrefs.com/webmaster-tools) to be absolutely invaluable in keeping an eye on my sites' content. Once you register a free account and verify that you have control of the sites you want to monitor, ahrefs will kick off a weekly audit of all the pages on your domain. It will check for common pitfalls, and give your site a health score from 0-100. If you're a dev, it may be helpful to think of it as a linter for SEO.

I've used it to find and fix countless problems with my sites, from broken links to missing Canonical URLs, removing unnecessary redirects and finding opportunities to link existing articles to one another.

You will get weekly audit reports in email, which let you know when things change - this can be helpful in situations where things out of your control end up affecting your site. Ever had someone take down an article that you link to? Ahrefs will find it.

## Google Search Console

My adoption of [Google Search Console](https://search.google.com/search-console/about) come from what I learned taking Monica Lent's [Blogging for Devs](https://bloggingfordevs.com) course.

Google Search Console gives you reports on how and when people see your site pop up in Google Search results. Note that it won't track people _on your site_ like Google Analytics and Fathom do - just your performance in search. This is a useful litmus for your site's organic growth and authority. If you're investing in sharing your expertise and building a searchable site, your performance on Google Search Console should grow over time. In other words, you can see whether you're gaining traction via SEO or not.

To get started, you'll need to register your site with the Google Search Console. Verifying your ownership takes a few quick steps, and doesn't require you to add Google Analytics (which is helpful if, like me, you've chosen [Fathom](https://mikebifulco.com/posts/why-fathom-analytics) for its privacy-first features).

Best of all, it's free! Just register and follow instructions to add a DNS record, or upload a file to a specific place to verify that you own the site you're interested in monitoring. You should make sure to have a sitemap on your site - they're easy to generate, and worth the time to get right. This is what Google's crawlers primarily use to index your articles for search results.

I use the Search Console to make decisions about things to write about next, and track the progress of my site over time. At the moment, Google will keeps 16 months of your site's traffic history around for you to analyze, but that history starts once you've registered you site with the Search Console. So, the sooner you get set up, the better!

## Fathom Analytics

[Fathom](https://usefathom.com) is privacy first analytics for the web. According to their site, _Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more)._

If you've never paid attention analytics for your web properties, Fathom will be a revelation - it's super useful to have an understanding of which pages on your site are getting traffic, where that traffic is coming from, and what times of day are most busy.

If you've used Google Analytics in the past, you may be surprised just how freeing it is to use an analytics tool that prioritizes analytics. You _really_ don't need to know _who_ is on a given page - instead, focusing on the content on your site which is being visited, and the journey readers take to get there is a super useful tool to have when you're researching and writing new articles.

It's great, and puts your readers' privacy first. Google's advantage is quickly vanishing due to new regulations, and privacy tools that are being built into browsers and operating systems. Fathom does a great job of providing value without fishing for every minute detail about your readers.

Fathom is lightweight and ridiculously easy to use. The Fathom team provides docs for a variety of platforms and JAMstack site builders, including [Gatsby](https://usefathom.com/docs/integrations/gatsby), [ConvertKit](https://usefathom.com/docs/integrations/convertkit), [Next.js](https://usefathom.com/docs/integrations/next), [Vue](https://usefathom.com/docs/integrations/vue), [Webflow](https://usefathom.com/docs/integrations/webflow), [Wordpress](https://usefathom.com/docs/integrations/wordpress), and quite a few more.

I've written a bit about my experiences with Fathom before. You may want to check out my other articles, including: [Why I switched to Fathom for Analytics](https://mikebifulco.com/posts/why-fathom-analytics) and [How to add Fathom Analytics to your Remix.run app](https://mikebifulco.com/posts/add-fathom-analytics-to-remix)

### Self-host Fathom for free - Fathom Lite

If you're hesitant to pay for Fathom, they do also provide an open source version called [Fathom Lite](https://github.com/usefathom/fathom) - you'll need to configure and host it yourself, but it should give you an idea of what Fathom's premiums service is like.

If you're interested in trying out Fathom's paid service, use my [**referral link**](https://usefathom.com/ref/DPSSYB) for a discount to get you started.

## Cloudflare

I use [Cloudflare](https://cloudflare.com) to manage the DNS records for all of my sites. In addition to having a _really_ straightforward UI for DNS management, they offer a host of other features to keep your sites running well. This includes automated protection for DDoS attacks, maintenance mode, and performance enhancements such as origin server optimization and caching.

Cloudflare provides a [Free Tier](https://www.cloudflare.com/plans/) that will work for most personal sites. You'll need to set up an account, look for the instructions to add your domain to your Cloudflare account, and then update your DNS settings as needed.

Because I own domains from a variety of registrars, it's really nice to be able to manage DNS for all of them in one place. They also provide a ton of other great dev tools, like [Cloudflare Workers](https://workers.cloudflare.com/), which you can use to add interactivity to your site.

## F5Bot

<Image
  publicId="posts/seo-tools-for-new-projects/f5bot"
  alt="Screenshot of f5bot.com - get an email for when you're mentioned online!"
  caption="F5bot is free, and dead simple to set up. "
/>

The pitch for [f5bot](https://f5bot.com) is simple - as they say, it is a service that will help you to "Get an email when you're mentioned online!".

It's completely free, and takes just moments to set up - you just need to create an account, and set up keywords for the service to track. When your keywords are mentioned on [Reddit](https://reddit.com), [Hackernews](https://news.ycombinator.com), or [Lobste.rs](https://lobste.rs), you'll get a tidy little email in your inbox.

<Image
  publicId="posts/seo-tools-for-new-projects/f5bot-notification "
  alt="screenshot of a notification from f5bot in my gmail inbox. It's a simple plaintext email with a link to an article on mikebifulco.com that was mentioned on Reddit."
  caption="This is what typical notification from f5bot looks like."
/>

Notifications come _very_ quickly - in my experience, I see them within minutes of my sites being mentioned online. This is hugely helpful because it allows you to respond quickly, strike up a conversation, and make a connection with the people who are sharing your work. Those connections are the backbone of building a great personal brand online.

You can set up any search keyword you want, so if there's a competitor or topic that you're hoping to keep an eye on, it's great for that, too.

Overall, I highly recommend [f5bot](https://f5bot.com) - it's an incredibly useful tool, it's free, and it couldn't be easier to set up.

## Related reading

If you're going on the SEO-improvement journey for your sites, you might find these helpful:

- [Why I switched to Fathom for Analytics](https://mikebifulco.com/posts/why-fathom-analytics)
- [How to add Fathom Analytics to your Remix.run app](https://mikebifulco.com/posts/add-fathom-analytics-to-remix)
- [Don't center-align paragraph text](https://mikebifulco.com/posts/dont-center-paragraph-text) - this is utterly unrelated to SEO, but c'mon, do better.
- [SEO for Devs](https://seofordevs.com) - I absolutely cannot recommend this **free course** enough. Monica Lent has a masterful understanding of SEO, and I've learned a ton from her over the years.


SEO tools I used to grow my sites to 20k+ visitors/month


Building a website using the Remix.run web app framework? This tutorial will teach you how to add privacy-first analytics to your Remix site with Fathom.

## How to set up Fathom on your Remix site

1. Sign into your account with [Fathom](https://usefathom.com/login), and create a new site.
2. Open the settings for that site, and look for _Script settings_. Hit the clipboard icon to copy the Script tag for your site.

   <Image
     publicId="posts/add-fathom-analytics-to-remix/script-settings"
     alt="Script settings for one of my sites on Fathom's dashboard"
     caption="You site's embed code will be on the script settings page. Hit the clipboard button to copy the code"
   />

3. Open up your Remix site in your IDE of choice. open `root.tsx` (or `root.jsx` if you're using JavaScript instead of TypeScript), and paste your embed code right before the `<Script />` tag:

```jsx
return (
  <html lang="en">
    <head>
      <Meta />
      <Links />
    </head>
    <body>
      <Layout>
        <Outlet />
      </Layout>
      <ScrollRestoration />

      <script
        src="https://cdn.usefathom.com/script.js"
        data-site="TRSSCIOR"
        defer
      />
      <Scripts />
      <LiveReload />
    </body>
  </html>
);
```

<small>
  
  _Note: ☝🏽 I've edited the `<script>` tag here to be self closing, rather than having `<script></script>`. It should work either way._

</small>

4. Start your site with `npm run dev` or `yarn dev` and visit any page (you may have to hit reload if you had the page open already). You should see this reflected in your fathom dashboard in real time!
   <Image
     publicId="posts/add-fathom-analytics-to-remix/tracking-results"
     alt="You'll know it's working when you see a live visitor on your fathom dashboard"
     caption="You'll know it's working when you see a live visitor on your fathom dashboard"
   />

## Try out Fathom - it's great!

I've been using Fathom for years, and am a happy paying customer. If you'd like to give it a shot, you can get $10 off of Fathom when you **use my referral link [https://usefathom.com/ref/DPSSYB](https://usefathom.com/ref/DPSSYB)** to get started.

## If you enjoyed this video

- I wrote a post when I initially adopted fathom, called [Why I switched to Fathom for analytics](https://mikebifulco.com/posts/why-fathom-analytics)
- Make sure to [subscribe to my YouTube channel](https://www.youtube.com/channel/mikebifulco)


How to add Fathom Analytics to your Remix.run app


This morning, I fully switched my personal site from Google Analytics to [Fathom](https://usefathom.com/) - something that I had been considering for a while, and finally decided to go all in on. Thanks to my colleagues [@andrewpmiller](https://twitter.com/andrewpmiller) and [@jeremias](https://twitter.com/jeremias) for planting this seed months ago - I'm glad I finally made the switch.

## What is Fathom?

In their words, Fathom is "simple analytics for website owners & businesses". Near as I can tell, that's a perfect distillation of what they've built. Fathom provides an easily digestible single page analytics view of your site's traffic.

It's a service that rids you of some of the heft of having Google watch you and your users' every move. They're open and transparent about being [Privacy First](https://usefathom.com/privacy) - something which has long since melted away from Google's ethos.

In addition to giving you information about the traffic coming and going from your web property, fathom also lets you set goals for your site traffic - so that you can keep an eye on performance of what matters to you. Maybe you want to see how many people are visiting your "about me" page, or track newsletter subscriptions -- with Fathom, it's a straightforward javascript call to make that happen.

## Why Fathom?

For me, the functionality it provides is perfect - [my personal site](https://mikebifulco.com) is slowly growing in traffic, which is great! I had been using Google Analytics to keep an eye on my site's traffic, but honestly - I spent a disproportionate amount of time getting lost in all of the bells and whistles of GA. That time wasn't giving me more usable insight... I was just getting lost in the tool.

I also love the idea of Privacy First tooling, which Fathom hits out of the park. When you visit my site, I'm not keeping any of your PII, or doing anything creepy with your browsing behavior. I just want to know how various articles perform, so that I can make better decisions about what to write in the future.

Another benefit was the install process - getting Fathom set up was a breeze. You may know that my site is built on [Gatsby](https://gatsbyjs.org/) - it turns out there's a reasonably well-featured [plugin for gatsby](https://github.com/lgraubner/gatsby-plugin-fathom) created by a member of the community. In addition to that, they're reportedly shipping their own plugin in the next few weeks.

<Tweet tweetLink="usefathom/status/1256954976238055424" align="center" />

<Aside>
  Note: it looks like in the coming weeks, Fathom will be providing their own
  Gatsby plugin!
</Aside>

## Looking for a free option?

**Fathom also has a self-hosted product** called "[fathom lite](https://github.com/usefathom/fathom)" which you can run yourself if you want to use their service for free. It isn't as full-featured as full blown fathom, but it will give you a good idea of what you're in for. I set it up on Heroku (using [these instructions](https://gist.github.com/gmolveau/78f88af3f5951ba6e093f93a07caa302)) for a few weeks before deciding to take the plunge and pay for Fathom's SaaS service.

## Try it yourself!

Thinking about giving it a whirl? One of the perks of being a Fathom customer is their affiliate program - you can use my link to [sign up for Fathom](https://usefathom.com/ref/DPSSYB) for a $10 discount on your first invoice. Sweet!


#analytics: 5 posts tagged

Breaking the cycle: Data-driven product descisions

SEO tools I used to grow my sites to 20k+ visitors/month

How to add Fathom Analytics to your Remix.run app

I swear I wrote that down somewhere 🤦‍♂️

Why I switched to Fathom for web analytics

.css-1fb0br2{color:#A0AEC0;}#analytics: 5 posts tagged

Breaking the cycle: Data-driven product descisions

I swear I wrote that down somewhere 🤦‍♂️

#analytics: 5 posts tagged